We can undertake research into your marketplace to support the launch of new products or new services.

Through Market Research, we can speak directly to the type of customers that you expect to sell to and we can interview them to find out how they would respond to your products and services, how they would prefer to buy and the issues you will have to overcome in order to sell to them.

This is often phone based research but in some cases it can be completed by post or email questionnaires or face-to-face focus groups (this is where we facilitate a discussion with a small group of prospective customers).

In some situations a combination of approaches may be required for example an initial telephone interview may flush out the principle issues and focus groups may enable us to drive out the real detail around those issues. See our tips.

The number of interviews and the structure of the questionnaire can be tailored to your requirements with the benefit of our expertise and experience.

Once the research has been completed, we will provide you with a comprehensive, easy-to-understand report that summarises our findings and conclusions.

Customer Research & Customer Surveys

Companies can undertake customer research on your behalf and interview your existing customers to find out what they think about your business and products through a customer survey.

This can also help you to see what issues your customers are facing and allows you to make any neccessary changes.

What Were the Biggest Issues?

When asking business what the biggest issues are with customers, we found that accessibility was the most common problem to arise.

Many physically-impaired customers communicated that some stores and buildings were extremely difficult to access as there weren’t any ramps, or automatic doors to allow people in. They found they had to ask a member of the public to hold the heavy, manual door and wait for them to pass through.

Business owners, do you know how easy it is to get in touch with an automatic door supplier? You will be able to discuss your requirements and have them install it too! Click here to see the latest case studies from one of the UK’s best suppliers of auto doors.

This is something that should be addressed immediately as we are promoting businesses that are accessible to all!

Using Data Capture

Other ways of doing this is through data capture collected by promotional staff. Data capture will help your brand to develop new ideas and strategies which can in turn, increase profits.

Again this can be done through surveys, questionnaires and checklists. StreetPR are a London based company that now operates across the UK. With over 3,000 promotional staff, you will be able to find the right team for your company. Find out more.

You can use this information to develop your product offering, improve customer satisfaction and retention. We can repeat the measurement process regularly enabling you to track and measure changes and target improvements. In all cases we provide a comprehensive, easy-to-understand report.

Data Enhancement and Data Cleansing

We can “cleanse” and “enhance” existing lists of prospects or customers by telephoning each business to obtain information or to ensure that the information held is accurate and up to date. If required we can also promote your services to those customers through telemarketing. See more information.