How to effectively market your dental practice

Are you a dental practice, and searching for more patients and exposure, then we have 10 top marketing tips to help you get that boost in business!

1. Put yourself on the map

Using local SEO will allow your potential patients to find you easily and come to you as a convenient solution.

An easy way to do this is by adding your practice onto Google Maps, so that you can target your local audience.

2. Social media exposure

Social media is the way we all connect these days. It’s also the way most of us search for products or services.

  • Make sure you have a good social media presence to target prospective patients and to generate a larger following.
  • Making an Instagram, Facebook, and Twitter page, and adding these icons onto your main website, will allow people to engage in a variety of ways.
  • You can also add buttons onto these sites, which enable patients to contact you or book an appointment easily.

What are the benefits of social media for businesses?

3. Business coaching for dental practices

If you are worried about beginning your dental business, don’t know where to start, or if you’re stuck in a rut where you can’t seem to get new patients through your doors, then opting for a business coach might be an option.

Though this is not free, it will be a great way to get the insight and coaching you need to make that money back through increased patient numbers.

Want to know more about what you’ll learn during business coaching? Read more.

4. Start a dental blog

Keeping an up-to-date dental blog will give your practice and your staff a voice which engages with existing and potential customers.

You may also indirectly get business from those who come to your site for the blog content and are converted to customers that way.

What topics can you write about?

5. Multi-medium marketing

In the days of Snapchat, Instagram and TikTok, we are facing a new way of marketing.

Don’t just rely on content which is engaging. Keep your images up to date, consider video marketing, blogs, GIFs, and plenty of visual content that engages potential customers in a variety of ways.